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Quest

Most people get tested when something is wrong or when a physician suggests that they do so.
But you don’t have to be sick to benefit from proactive testing.

To normalize proactive Consumer Initiated Testing, we created a a fun, bold, category-defying campaign
Put your ______ to the test’
which highlight the range of Quest testing products and benefits by rotating them in the blank space of the campaign line.

 Client: Quest / Role: Art Director / Agency: R/GA / Published: 2022