Instagram Stories are a fun way for users to share a snapshot of their lives for 24 hours. From anxiety memes to group selfies, teens can truly express themselves and plus up their daily life moments. Instagram wanted our help to show the endless possibilities using their creative tools (like filters, Close Friends, poll stickers, etc.), so we launched their first Instagram Story global campaign. Four shoots, six months, and hundreds of social videos later, our campaign has directly inspired over a million teens (and counting) to share their own Stories.