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LEGO Ninjago

Ninjago is one of the most successful LEGO franchises, with a TV show in its 9th season, plus a feature length film, countless toys, video games, magazines, books, and lots more. Fans have seen just about everything Ninjago but they still wanted more.

We created the Dragon Cam, an always-on live cam that gave fans a new and candid look into the world of Ninjago. The Dragon Cam showed viewers what their favorite Ninjago characters get up to when they’re not appearing in TV shows, movies, and video games. We used new sets from the Ninjago line of LEGO toys to build the scenes, seamlessly promoting the new product offering to help create new content.

Awards
Clio - Silver
One Show - Merit
Cannes - Shortlist
D&AD - Shortlist
Webby- Finalist(Film - Experimental / Weird)

Client: LEGO / Role: Art Director / Agency: R/GA / Published: 2018